planning

A website is often the first contact you make with a potential customer. When developing your website, it's important to keep your business objectives and short-term goals in mind. What action do you want customers to take? Do you want them to contact you, make a purchase, join a newsletter?

Using our Planning Questionnaire as a starting point, Linkwell defines your goals, competitors, key messages, target markets, investment level, desired visitor action and timing. We guide you through the planning process to create a website that reflects your image, captures the attention of your audience and differentiates your firm from the competition. Our goal is to make your website compelling, user-friendly and, most of all, effective.